Handbuch Messe-, Kongress- und Eventmanagement.
SFr. 102,95
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Verlag
Wissenschaft & Praxis
Bindung
Hardcover
Interpret
Michael Dinkel / Carsten Schröer / Stefan Luppold
Produktbeschreibung
»Handbook for Exhibition, Conference and Event Management«: The second edition of the Handbook is aimed at students and practitioners in the so-called MICE sector. As a basic compendium, it presents and explains important topics of all live communication segments.
The articles written by experts from the DHBW network are to be understood as a condensed form in order to deal with key terms and topics of the industry. References to journals and other publications enable a deeper understanding of the findings.
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